What a free audit looks like
The business below is invented — the method is exactly what you get. Yours arrives within 24 hours, in Russian, Ukrainian or English, and it says plainly what to do first and what not to buy yet.
Studio Vera — nails & brows
- Website
- none
- 2,400 followers, posts weekly
- Google profile
- exists, 11 reviews, 4.2 ★
- Bookings via
- Instagram DM only
01Critical
No website at all
- What I see
- Searching “Maniküre Neukölln” or «маникюр Нойкёльн» on Google returns eight salons. You are not among them — Google barely ranks Instagram profiles for local searches.
- What it costs you
- Everyone who looks for a manicure near you on Google — the majority — never learns you exist. Instagram only reaches people who already follow you.
- What I'd do
- A one-page site with prices, photos and a booking button, in German, Russian, Ukrainian and English. From €199, live in 5 days.
02Important
Your Google profile is working against you
- What I see
- It has no opening hours, six photos from 2023, and eleven reviews with no replies. Two salons within 900 m show 4.8 ★ with 120+ reviews.
- What it costs you
- People compare three profiles and pick the one that looks alive. At 4.2 ★ with a stale profile you lose that comparison before anyone reads a word.
- What I'd do
- Full profile setup: hours, services, fresh photos, replies to every review, plus a system for asking clients for one. €99.
03Later
Bookings only survive if you're awake
- What I see
- The only way to book is an Instagram DM. Messages arriving after 21:00 get answered next morning.
- What it costs you
- A client deciding at 23:00 books whoever answers first. You never see the ones who gave up.
- What I'd do
- A booking widget on the site — Fresha or Booksy, whichever you already use. €99–149. Worth doing only after the site exists.
Verdict
Nothing here needs rebuilding, because nothing has been built yet — which is good news, it makes this cheap. Do the first two and stop there. Don't buy advertising: sending paid traffic to an Instagram DM wastes the money, and we can revisit ads once there's a site to send people to.
€298site + Google profile · about 5 days · everything else can wait
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